An effective marketing plan helps public and private sector organization stay ahead of the competition. This workshop offers a comprehensive approach to writing a marketing plan -- from analyzing background information to writing the formal plan and evaluating the results.

This half-day conference will provide insight into social media trends as well as employment law, marketing and public relations and recruiting and workforce retention using social media.

These days everyone is looking at the bottom line and worrying about their profit margins. Reductive innovation is a strategy that creatively looks at ways to reduce costs and enhance growth within your organization.

Can more than 400 million people be wrong? That's how many users are on Facebook, LinkedIn and Twitter, and the number is growing every day. Is your organization ready to embrace this phenomenon? Should it?

This workshop is designed to provide you with the skills to connect with your prospects over the phone. These skills moves sales prospects through three critical stages of the cold call. Learn to influence your prospects at three critical TouchPoints and employ a prospecting strategy that gets you in the door.

If you are in business today, you are in the marketing business. In this highly competitive business environment, you cannot afford to be out of step with your customers. This highly interactive and informative seminar gives participants a practical, hands-on, broad overview of marketing. It provides a fundamental understanding of the principles of marketing and marketing strategies.

In 2009, the U.S. Immigration & Customs Enforcement (ICE) announced plans to step up enforcement. What does that mean for employers? Employers Association has invited Dan Palmquist, head of the Immigration Practice Group at law firm Leonard, Street and Deinard, to address I-9 Forms and how to ensure they are correct and compliant before ICE comes knocking.

This newly published book authored by John Graci, Director of Leadership Development for Employers Association, will help leaders motivate their team.

This program jump starts an individual's or organization's capability for generating innovative ideas. Participants learn the concepts of innovation, experience techniques to foster innovative ideas, and apply them to real situations.

Learn how to sell the way your customers want to buy. Versatility in Sales will help you master the fine art of relationship selling. Selling is all about creating and maintaining productive relationships, and Versatility is the key to making that happen.